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National | February 15, 2026: To introduce the next generation with its iconic motorcycle Glamour X, FCB Interface and Hero MotoCorp come together to launch a captivating campaign that transports viewers into a futuristic world, narrating a dreamy love story to the melody of ‘Pehla Nasha.’
Developed by FCB Interface, the film is set in a world where a robot is drawn to Glamour X’s beautiful design and advanced features. It blends emotion, innovation, and storytelling to reinforce Hero MotoCorp’s leadership in shaping the next generation of mobility.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is packed with category-first features. Combining accessible pricing with cutting-edge technology, Hero MotoCorp has elevated the 125cc segment from a purely economical transport to a sophisticated, feature-rich proposition where innovation meets accessibility. Hero MotoCorp has always been at the forefront of bringing the best technologies to its customers, and Glamour X is a testament to this commitment.
Speaking about the new campaign, Aashish Midha, Head of Marketing, Hero MotoCorp said, “Glamour has been an iconic part of Hero MotoCorp’s portfolio, loved by millions across India. With Glamour X, we’re redefining the 125cc category by combining cutting-edge technology with the affordability and this campaign captures this transformation through an imaginative narrative where even a robot from the future falls in love with Glamour X. It’s a testament to how advanced and desirable this motorcycle truly is.”
The campaign is currently live across television and digital platforms and is being featured during the Men’s T20 World Cup, ensuring maximum visibility.
Packed with features such as cruise control, Glamour X sets a new benchmark for technology and innovation—bringing future-ready capabilities to today’s riders.
