Pune, 10/072025: Gargi by PN Gadgil and Sons has announced the launch of The Muse of Monsoon, a limited-edition collection in 92.5 sterling silver that marks a clear shift in how seasonal jewellery is positioned in the Indian market. With clean silhouettes, fluid symmetry, and editorial restraint, this drop reflects Gargi’s evolving design language, one that speaks to clarity, craft, and contemporary styling.
The collection features statement necklaces and earrings that draw from natural forms but are executed with precision and intent. A standout set includes soft teardrop motifs interwoven in rhythmic patterns, while another pairs classic kundan-inspired structure with a bold red gemstone centrepiece, grounded in Indian craft but reworked with minimalism. Each piece is designed to offer visual impact without excessive embellishment, allowing it to move from occasional wear to elevated daily use.
All pieces are made from pure 92.5 sterling silver and priced between ₹8,000 and ₹16,000. A flat 25% launch offer is available for a limited time until 20 July.
Speaking about this, Aditya Modak, co-founder and CEO of Gargi & Utsaav by P N Gadgil & Sons, said, “We wanted this collection to do what most seasonal campaigns don’t: stay relevant beyond the moment. The idea was to create pieces that feel current but are not tied to a trend cycle. Every design decision was made with clarity: fewer distractions, stronger forms, and a sharper sense of identity.”
The campaign’s visual tone features a single-hued green backdrop with ombré gradients that mimic rain-washed surfaces and stormy skies. The model styling is intentionally pared down: damp hair, minimal makeup, and fluid clothing that lets the jewellery take centre stage. There are no props, no heavy editing, just precise design presented with quiet confidence.
The Muse of Monsoon continues Gargi’s push into fashion-forward territory, positioning it as more than a festive-first brand. Following a strong FY 2024-25 with ₹128.4 crore in revenue and a record profit of ₹28.8 crore, the collection signals the brand’s intent to lead with scale and a stronger aesthetic point of view.
The full collection is available now via the Gargi mobile app (Android/iOS), online, and at select Gargi by PNGS retail locations across India.
