Gadda Co, a leader in the mattress and bedding industry, has unveiled its latest ad campaign, ‘Ab Stress Nahi Hai Sehna, Yahi Hai Shaktimaan Ka Kehna.’
Featuring iconic actor Mukesh Khanna, beloved for his roles as Shaktimaan and Bhishma in Mahabharat, the campaign delivers a compelling message about the impact of poor sleep on modern lifestyles.
The campaign, now active on platforms like Instagram and Facebook, uses the charismatic presence of Khanna to draw attention to the stress and health challenges stemming from inadequate rest. In the ad, Khanna, channeling his Shaktimaan persona, emphasizes that quality sleep is fundamental to a healthy and stress-free life. He encourages viewers to prioritize their sleep health by choosing Gadda Co’s premium mattresses.
Speaking about his involvement, Mukesh Khanna shared, “Health and well-being have always been central to my values, and I strongly believe in the transformative power of good sleep. Gadda Co’s dedication to enhancing sleep quality perfectly aligns with my philosophy, and I’m thrilled to be part of a campaign that underscores such an essential aspect of daily life.”
The ad also showcases how Gadda Co mattresses are thoughtfully designed to address common sleep concerns. With a focus on comfort, support, and durability, the brand aims to ensure every customer experiences a restful night that leaves them feeling rejuvenated and ready to take on the day.
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Shish Kharesiya, Founder and CEO of House of Brands – Baby & Mom Retail, expressed his enthusiasm for the campaign, stating, “Having Mukesh Khanna as the face of Gadda Co is an honor. His reputation as a figure of strength and trust perfectly complements our mission to deliver stress-free, high-quality sleep solutions. This campaign is a step towards reinforcing our position as a trusted partner in promoting healthier and more relaxed living through better sleep.”
Through this engaging narrative, Gadda Co hopes to inspire individuals to recognize the vital role of sleep in maintaining overall well-being. The campaign also educates consumers about the benefits of investing in mattresses that cater to modern sleep needs, offering an unparalleled combination of comfort and performance.
With ‘Ab Stress Nahi Hai Sehna,’ Gadda Co reinforces its vision of transforming lives through superior sleep products while addressing one of today’s most pressing health concerns—stress caused by poor sleep. The partnership with Mukesh Khanna adds an impactful touch, making the message resonate with audiences across generations.
Gadda Co’s campaign invites everyone to embrace the power of good sleep and discover how the right mattress can lead to a healthier, stress-free lifestyle.
