Foxtale, the rising star in India’s skincare scene, is turning heads once again—this time with a face everyone already adores. The brand has teamed up with actor and Gen Z heartthrob Rohit Saraf to reintroduce sunscreen as not just a daily essential, but something irresistibly charming.
The collaboration marks a playful yet meaningful shift in how beauty brands approach skincare education, especially when it comes to SPF—arguably the most overlooked step in most routines. But Foxtale isn’t just promoting sun protection. With Saraf leading the campaign, they’re making sunscreen cool, casual, and dare we say, crush-worthy.
In the campaign, Saraf blends boy-next-door appeal with skincare know-how, encouraging fans to think of sunscreen as a “non-negotiable love language” to their skin. The messaging steers clear of heavy jargon or textbook advice. Instead, it frames SPF as something effortless, attractive, and totally part of your personality—just like your favorite hoodie or signature playlist.
This approach is textbook Foxtale: young, fun, and rooted in science without ever sounding clinical.
While Rohit Saraf brings charisma to the screen, the product does the talking too. Foxtale’s sunscreen is already loved for its lightweight formula, broad-spectrum protection, and no-white-cast promise. But what’s new here is the emotional layer added to the campaign.
In an age where beauty and wellness are deeply tied to personal identity, Foxtale positions SPF not just as skin armor, but a small daily act of self-worth. With Saraf in the mix, it’s skincare with a side of serotonin
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This partnership signals Foxtale’s sharp understanding of its target audience. Rohit Saraf has built a loyal following thanks to his relatable screen roles and social media presence. By aligning with him, Foxtale isn’t just borrowing star power—they’re tapping into a community that values authenticity, vulnerability, and aesthetics in equal measure.
And the campaign doesn’t shout—it winks. From subtle product placements to relatable reels and interactive stories, Foxtale is choosing engagement over broadcast, conversations over commercials.
Foxtale’s move with Rohit Saraf isn’t just a celebrity endorsement—it’s a case study in cultural marketing. They’re not just selling sunscreen; they’re selling a vibe. One where skincare fits into your morning scroll, coffee runs, and mirror selfies.
It’s SPF, reimagined.
