National, 22 December 2025: FNP, India’s leading gifting and celebration brand, has launched an interactive Secret Santa experience on its website, aimed at making festive group gifting more intuitive, engaging, and joyful. The feature simplifies coordination while adding an element of surprise, transforming a much-loved tradition into a seamless digital celebration.
Designed to eliminate common group-gifting friction, the Secret Santa tool allows users to create groups, manage assignments, and complete gifting within a single integrated journey on the FNP platform. By bringing planning, participation, and gifting together, FNP has reimagined Secret Santa for today’s digitally native consumers.
The early response underscores strong consumer appetite for experience-led gifting. Within 24 hours of launch, the Secret Santa experience saw over 5,000 unique groups created, spanning office teams, friend circles, and families across multiple cities. This rapid adoption highlights the relevance of structured, guided experiences in festive gifting.
User behaviour data further reinforces the impact of the feature. Participants engaging with the Secret Santa journey demonstrated significantly higher intent-led engagement, with a 20%+ increase in average time spent on the platform compared to regular festive browsing sessions. The experience also drove meaningful repeat interaction, contributing to a high double-digit uplift in return visits among participating users during the festive window.
In addition, the Secret Santa interface emerged as a strong discovery driver, with users showing greater exploration across curated festive collections, personalised gifts, and add-on categories. This indicates how interactive tools can influence consideration beyond the initial gifting intent.
Commenting on the launch, Avi Kumar, CMO at FNP said,“Secret Santa is a tradition rooted in togetherness and shared joy. With this experience, our focus was on removing friction from group gifting while amplifying the excitement and emotional connect that make celebrations truly special.”
Built as a scalable, long-term capability, the Secret Santa experience caters to diverse audiences, from workplace teams to families gifting across geographies. It integrates seamlessly with FNP’s extensive gifting ecosystem, including flowers, cakes, personalised gifts, festive assortments, and its robust delivery network across India and select international markets.
With this launch, FNP continues to strengthen its leadership in India’s evolving gifting landscape by leveraging digital innovation to create more meaningful, interactive, and hassle-free celebrations.The Secret Santa experience is now live on the FNP website and available to customers across India and select global markets.
