Entertainers and Influencers Sunil Grover, Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora and Manvi Gagroo team up to celebrate feasting at Indian Weddings
National, 3rd November 2025 – India’s leading antacid brand, ENO, is set to celebrate wedding buffets with its vibrant new campaign, ‘Shaadi Ki Buffetbaazi.’ This star-studded initiative brings together, for the very first time, a powerhouse ensemble of India’s most beloved influencers and entertainers: Sunil Grover, Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora, and Manvi Gagroo.
A true tribute to the unmatched role of food in Indian weddings, ‘Shaadi Ki Buffetbaazi’ encourages consumers to indulge freely in their favourite delicacies, ensuring that the joy of indulgence continues uninterrupted.
At the heart of this campaign are the ‘Buffetbaazi Kirdaars’—a cast of quirky, relatable characters that perfectly mirror the colourful buffet personalities found at every Indian wedding. Led by the inimitable Sunil Grover, who plays the host who anchors the narrative, the campaign introduces:
- Mallika Dua as ‘Miss Chatori’: The ultimate chaat lover, first at the counter, no mains, just spice and crunch
- Gaurav Gupta as ‘Vasooli Bro’: The one with an intentional empty stomach and a big appetite, ready to make the most of every buffet
- Amit Tandon as ‘Jugaadu Ji’: The buffet strategist, always ready with a quick-fix and a cheeky hack to conquer the feast
- Naman Arora as ‘Gyaani Baba’: The know-it-all who treats every dish and combo as a lesson
- Manvi Gagroo as ‘Reels Queen’: The Insta-eater, living the wedding through reels, where every plate is a photoshoot
Each influencer brings their unique humour and personality to these roles, driving strong consumer relevance and ensuring the campaign is as entertaining as it is relatable.
This campaign brilliantly captures the essence of Indian weddings, where food isn’t just part of the event— it is the event. These celebrations are known for their lavish buffet spreads and playful indulgence. Guests often arrive with a plan: some meticulously survey the entire selection, others make a beeline for the chaat or biryani, while some strategically save room for dessert. However, if acidity strikes then ENO comes to the rescue.
Speaking on the campaign, Bineet Jain, Category Head – Digestive Health, Haleon India said, “Indian weddings are a vibrant celebration of cultural and culinary diversity. With this campaign, ENO pays tribute to the food indulgence that symbolizes the abundance, joy and hospitality at every Indian wedding, through the portrayal of various characters at a wedding buffet. ENO understands the joy uninterrupted ‘Buffebaazi’ and wants to ensure that nothing comes between you and the feasting – not even acidity.”
Link to the film: ENO Buffetbaazi
With ‘Shaadi Ki Buffetbaazi,’ ENO reinforces its commitment to keeping India’s grandest celebrations—and the indulgent feasting that comes with them—joyful and uninterrupted by acidity. The campaign unfolds in a multi-phased approach, beginning with a pre-buzz to build excitement, followed by the grand introduction of the ‘Buffetbaazi Kirdaars’ through a master film featuring Sunil Grover and all characters, individual character films, and engaging reels. Amplified across digital and social media platforms, the campaign leverages the widespread appeal and relatability of its influencers, including a broad base of regional, food, and lifestyle micro and midi creators. This comprehensive strategy aims to extend its reach deep into Tier 2-4 towns, foster authentic local conversations, cement “Buffetbaazi” as a movement, and encourage user-generated content and dialogue re-creations, further deepening consumer engagement and ensuring stronger frequency, relevance, and visibility.
