LT Foods Ltd., a renowned global FMCG player with its roots in India, has just launched an exciting global campaign for its premium brand, DAAWAT Basmati rice.
The campaign, titled ‘Bring Out Your Finest,’ stars Bollywood superstar Shah Rukh Khan, bringing his iconic charm and commitment to perfection to the forefront.
In this cinematic venture, directed by the talented Shoojit Sircar, Shah Rukh Khan is seen going above and beyond to ensure that every moment with actress Zeenat Aman is nothing short of exceptional. This narrative aligns perfectly with DAAWAT’s core message – that the right ingredients, care, and effort can elevate any experience, making it extraordinary.
Ritesh Arora, the CEO of LT Foods for India and the Far East Business, shared his thoughts on the campaign, emphasizing the brand’s commitment to excellence. “At DAAWAT, we’re deeply dedicated to ‘Bringing Out Our Finest’ for consumers all over the world. This philosophy is the driving force behind everything we do. Our dedication ensures we deliver superior value, while also providing memorable experiences to our loyal customers. This campaign, featuring Shah Rukh Khan, is an essential step in strengthening our brand’s connection with consumers globally. It aligns perfectly with our vision to build lasting brand equity and motivate consumers to always ‘Bring Out Their Finest.’”
The campaign reinforces the belief that when you truly invest in making someone feel special, you create something remarkable. Shah Rukh Khan’s role in the ad portrays his dedication to ensuring that Zeenat Aman has an unforgettable experience. Whether it’s in preparing the finest meal or creating a special moment, DAAWAT represents the finest quality that enhances any gathering.
K. Ganapathy Subramaniam, the Chief Marketing Officer at LT Foods, also expressed his excitement about the new campaign. “This campaign underscores that when you go that extra mile to make someone feel truly special, it’s more than just a meal – it’s a DAAWAT. By illustrating Shah Rukh Khan’s thoughtful actions in making Zeenat Aman feel extraordinary, we are delivering the message that DAAWAT allows everyone to ‘Bring Out Their Finest.’ Whether it’s creating cherished memories or savoring a special moment with loved ones, DAAWAT is there to elevate the experience. This campaign will be rolled out through both traditional and digital platforms, reaching a wide range of audiences globally.”
For DAAWAT, the concept of going the extra mile isn’t just about putting in the effort – it’s about ensuring that each detail is executed flawlessly, just like in the campaign. The brand’s commitment to excellence resonates with the heart of Indian cooking and family gatherings. Every meal becomes a moment to savor when you use DAAWAT Basmati rice, elevating it from an ordinary experience to an extraordinary one. With this campaign, LT Foods is reinforcing the idea that DAAWAT can help you deliver your best, no matter the occasion.
The global popularity of DAAWAT Basmati continues to rise, with the brand now beloved in over 80 countries. LT Foods’ strategic partnerships and its unwavering dedication to quality have made DAAWAT a household name worldwide. This latest campaign featuring Shah Rukh Khan is set to take the brand’s visibility and engagement to new heights. With the goal of creating lasting emotional value, DAAWAT aims to inspire consumers everywhere to not just meet expectations but to exceed them.
As the campaign unfolds, it promises to spark connections with consumers, reminding them that the finest moments in life are those spent with care, love, and attention to detail – and, of course, with DAAWAT Basmati rice.