Yashraj Mukhate, famous Indian musical composer and YouTuber, has collaborated with the chips brand Too Yumm for a jingle ‘‘Cup Laayega India’ with ace cricketer Virat Kohli, cheering for the ICC World Cup 2023.

Mukhate took to Instagram to upload a video, produced by Monk-E-Studios, in partnership with Too Yumm. In the video, he introduces himself to Virat Kohli, and after haring fun for the first few moments, Kohli asks him to sing the catchy and inspiring brand anthem of Too Yumm. This goes, ‘e ‘Tagda ye vaar hai, Cricket se pyaar hai! Ab cup laayega, laayega, laayega India!


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A post shared by Yashraj Mukhate (@yashrajmukhate)

The last lines of this inspiring jingle, ‘Sabse aage India bhaag raha hai, Baaki sab to Chips maang raha hai‘ are sang by Virat Kohli and followed by Yashraj chanting, “India! India! Cup Laayega!” Thus, Too Yumm’s special new campaign celebrates Team India for the ICC World Cup.

As a digital creator, Yashrah Mukhate has achieved a significant milestone in his career by making a brand film with Virat Kohli and setting new standards for creators across India.