“Everyone wants to know, ‘Who is Orry’. But no one is asking, ‘How is Orry’?”

Orhan Awatramani, aka Orry, is trending all across social media channels with everyone asking one question: Who is he?

Netflix has capitalized on his mystery and glamour to promote their latest movie, “Heart of Stone”. This film marks Bollywood superstar Alia Bhatt’s Hollywood debut, which means that, with the right marketing, it has the potential to garner a large and passionate Indian fanbase. Who better to promote it than Orry, who’s currently making headlines in social media channels?

A day ago, Orry posted a witty and clever reel l that is humorously captioned, “Even this Heart of Stone thing doesn’t know what I do 🫶🏿♥️🪨”

 

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Decked in a colorful and glamorous outfit, Orry shows good-natured annoyance at the world’s lack of knowledge on who he is. He attempts to use the “Heart” to inform his viewers, only to be confronted by a hilarious barrage of incorrect estimates. Finally, he dismisses the “Heart” and answers the question himself. he says:  “Who am I? I’m Orry. What do I do? I work very, very hard…just on myself.”

Orry ends the video by telling his viewers “Don’t forget to watch my bestie on Heart of Stone”, recentering his reel around promotion for the movie.

What makes Netlfix’s marketing tactic so effective is that it manages to perfectly balance Orry’s mystery and signature humor with a tantalizing glimpse of one of the key aspects of their movie: the Heart of Stone itself. This simultaneously satisfied viewers’ high demand for more content on Orry and while provoking their curiosity and interest in Netflix’s latest film.

The promotional reel starring Orry was undoubtedly successful, garnering more than 1.2 million views and 61,600 likes in just one day as well as a flood of enthusiastic, supportive comments.