Apoorva, aka the Rebel Kid, a popular influencer of India, has appeared in her first recorded billboard in collaboration with denim clothing brand Freakins to promote their new Gush range.

Freakins’ billboards were large and colourful, dominating their surroundings and ensuring that both Apoorva and their products were visible to anyone who looked at them.

Apoorva took to Instagram to share photographs of her billboard, including herself posing in front of it. Her friends have likewise been sharing photos of her billboard on their stories, complete with complements for her exciting new achievement.


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With more than 995k followers on Instagram and more than 53.3k followers on YouTube, Apoorva is the rising star of India’s creator economy. She began her career as a content creator during her first year of college, and eventually rose to fame due to her widely shared reel videos on Instagram. Since then, her followers have skyrocketed due to her quick lip-sync videos, travel tales, witty posts and fantastic photos.

Her collaboration with Freakins represents a significant milestone in her career and will undoubtedly offer her several exciting new opportunities in the future.