‘So delicious, so yummy, just tasting like a WOW’

Ever since Delhi-based entrepreneur Jasmeen Kaur declared herself ‘So beautiful, so elegant, just looking like a wow‘ on Instagram to promote her salwar suit, both she and her catchphrase went viral on the internet. And now, Kaur has received a brand deal for it.

Capitalizing on the unexpected popularity of the catchphrase, Sunfeast Yippee Noodles has partnered with Kaur for her first-ever brand collaboration to promote their ‘Wow’ Masala product range.

In the center of her colourful iconic clothing store, Kaur is seen advertising for Sunfeast Yippee Noodles, praising its color, ‘khushboo’ and taste while mouthing her now-famous dialogue, ‘WOW’. While this collaboration is fairly typical, with Kaur being paid to advertise a product, the distinctive element is how her promotion of clothes is seamlessly transitioned to the endorsement of a snack. However, it is the ‘WOW’ product line that makes this truly important to Sunfeast Yippee Noodles and to the escastic audience.

Kaur’s collaborative video has also gone viral across social media, receiving more than 5.2 million views till date along with a flood of passionate comments. Many were enthusiastic and amused, while a few others expressed exasperation at the now-repetitive nature of the catchphrase. However, what is clear is that, Kaur has certainly established herself as a social media sensation.