Rigi, a company that designs tech-based solutions for creators, has announced the launch of ‘India’s first-ever’ voice AI influencer during its event, Prabhav 2023, alongside a range of other innovative products.

Hosted at The Taj in Bangalore, the grand event saw more than 150 creators in attendance, and was strikingly attended by cricketer Mahendra Singh Dhoni, who serves as Rigi’s brand ambassador.

Rigi’s new AI voice influencer is crafted to imitate Shivam Malik, a popular content creator, and is a phenomenal new creation that fuses the power of AI technology with the popular appeal of influencers. Rigi spent 5 months to build the product, working extensively with Shivam Malik to properly capture his personality and training their model with his voice in order to make it a fabulous new extension of him.


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M.S Dhoni commented on the launch: “At Rigi, we have always innovated with creators at the core of our business. As we unveil India’s first Voice AI Influencer, we’re not just embracing technology; we’re redefining the way creators connect with their audience. Our Voice AI Influencer will not just speak to audience needs; it will understand them, setting a new standard for engagement and authenticity in the digital age. I believe that this Voice AI Influencer will revolutionize the way we connect, engage, and influence.”

In addition to the launch of its first-ever AI Voice Influencer, Rigi has also introduced Gap Up, a discovery platform that will allow users to connect with and gain insights from experts across a spectrum of fields. They also launched Community 2.0: The Ultimate Hub for Empowering Creators.”, a dazzling upgrade to their white-labelled platform specifically crafted for creators.

Tanmay Bhat, a popular YouTuber who attended the event, shared his insights on the future of influencer marketing and technology, emphasizing the exciting new opportunities that the first-ever AI voice influencer will bring to creators. This includes new doors for creation, promotion and engagement.