A deepfake video of actress Rashmika Mandanna went viral on social media, leading to widespread calls for legal action, including from superstar Amitabh Bachchan.
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However, this video was eventually debunked by Abhishek Kumar, a journalist and fact checker at AltNews. Taking to X, he revealed that the video was a deepfake, and that the woman in question was not Rashmika Mandanna but was in fact a British influencer called Zara Patel. He also called the government to take strict legal action against people who use AI to cause harm and spread misinformation.
🚨 There is an urgent need for a legal and regulatory framework to deal with deepfake in India.
You might have seen this viral video of actress Rashmika Mandanna on Instagram. But wait, this is a deepfake video of Zara Patel.
This thread contains the actual video. (1/3) pic.twitter.com/SidP1Xa4sT
— Abhishek (@AbhishekSay) November 5, 2023
His explanation thread circulated across X and many other social media channels, gaining more than 17.9 million views till date. Many users strongly condemned the use of AI for such a purpose and voiced their concerns about the increasing trend of deepfakes.
Non-consensual intimate imagery (NCII) is going to be a huge problem in India. It is already a huge problem globally.
— kalim (@akhmxt1) November 5, 2023
Among the loudest voices was mega superstar Amitabh Bachchan. Retweeting the post, he also believed that they had a strong case for legal action.
yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023
This incident not only highlights the growing usage of AI in everyday society but also exposes the dangers and potential for misuse and misinformation that it brings.