Who is the man behind ‘Ram Ram Saryane’ that are going viral across the internet? Here’s everything you need to know about this wrestler-turned influencer’s digital transformation.
In the age of social media, the line between anonymity and fame is more blurred together than ever before. Ordinary creators can transform into influential in just a matter of moments with a few well-placed posts – and the tale of Ankit Baiyanpuria is a prime example of that transformation.
Baiyanpuria’s journey began with Instagram reels, where he initiated each one with his signature greeting: ‘Ram Ram Bhai Saryane’.
However, his rise to fame arrived when he undertook the rigorous 75 Hard Challenge, a formidable self-improvement task with a strict regimen for 75 back-to-back days. In most of his videos, Baiyanpuria follows a structured and relatable routine: an early morning rise, healthy snacking, intense workouts in his Haryana village, rigorous exercise sessions, nutritious meals, work engagements, final workouts and a satisfied conclusion each day.
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The 75 Hard Challenge originated in 2020 and was popularized by American entrepreneur Andy Frisella. It demands participants to undertake a variety of tasks, including regular progress selfies, adhering to strict diets that exclude indulgences, consuming a healthy amount of water, reading 10 pages of non-fiction literature (Baiyanpuria opted for the Bhagavad Gita) and engaging in two daily workout sessions. At least one workout session must be conducted outdoors regardless of external weather conditions.
Baiyanpuria’s consistent commitment to his rigorous regimen resonated deeply with Indians across social media, and his followers rapidly skyrocketed each day. Currently, he has more than 2.4 followers, a momentous rise from where he began.
His digital transformation and newly famous persona has also sparked memes and creatives across social media, particularly with his signature catchphrase “Ram Ram Bhai Saryane”. This is particularly widespread on X, formerly known as Twitter.
Baiyanpuria former online presence also intrigued his fans and followers. Initially, it revolved around sharing Haryanvi comedy videos on his YouTube channel titled ‘Haryanvi Khagad.’. However, the onset of Covid-19 lockdown prompted a shift in his content to fitness-related topics, including workout routines and diets.
Baiyanpuria’s evolution from comedy to fitness mirrors his journey from an ordinary creator to a rising digital star. This exemplifies his adaptability and flexibility in an ever-evolving digital landscape along with his ability to engage with a variety of audiences across social media channels, solidifying his status as an influential content creator to watch out for on social media.