When placing advertisements for potential partners in Matrimonials, the typical qualities that one looks for are education, physical appearance and job. But social media influencer Riya flipped the dynamics around completely by seeking a ‘reel partner’. Her most important requirement? He should be at ease in front of the camera.

A picture of the advertisement was shared on the microblogging site X, formerly Twitter, by user Ayushi Gupta with the caption, “probably the WILDEST matrimonial ad ever.”

In addition to wanting a ‘reel partner’ who was not shy in front of cameras, Riya also insisted that her potential suitors must watch “Amazon miniTV’s Half Love Half Arranged,”, and that her ideal groom should be skilled in using “Premier Pro” to edit their social media content. Additionally, she wanted him to know how to come up with content around trending music like ‘MOI-MOI.’

The advertisement spread through social media like wildfire and soon became viral with more than 1 million views till date, evoking laughter and gossip for its unique demands. One user commented on how Riya’s demands perfectly embodied the generational gap in today’s society.

Meanwhile, other users couldn’t help but wonder if Riya’s content-relevant requirements were more suited to hiring an editor or campaign manager rather than finding a romantic life partner.

Whatever the case, it’s safe to say that Riya’s advertisement certainly gave the internet something to remember.