“Shop your perfect match.”

Popular content creator Nikarika Jain has launched her brand-new jewellery   brand, “Dumroo“.

Across her years-long digital journey, Niharika has gained followers through her captivating fashion and lifestyle content. Now, she is set to make waves still further by founding her brand that revolves around one of her biggest passions. Taking to Instagram, where she has over 775k followers, she shared the news of her exciting new project.

 

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A post shared by Niharika Jain (@_niharikajain)

In yet another post, Niharika wrote, “Never in my wildest dreams did I imagine launching my own brand. And of course, it had to be associated with my महादेव.”

Dumroo has also launched jewellery in honour of Shivratri, stating that “dumroo isn’t just stunning jewelry, it’s a reminder of the amazing Shakti power you hold within.” Encouraging women to embrace their individuality, Niharika gave her followers a 10% discount with a code.

 

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A post shared by Niharika Jain (@_niharikajain)

The Chaand Collection, recently launched by the shop, is “a celestial tribute in crescent silhouettes” where “each piece is a conversation starter, carrying the mystique of the moon with a touch of Indian tradition”.

 

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A post shared by DUMROO (@shopdumroo)

Launched less than a week ago, Dumroo has over 5k followers and will undoubtedly skyrocket even further in the future.