• ~ 60 lakhs Reserved to Foster Rising Stars in the Creator Space
  • The WTF Fund would provide the tools & mentorship for the upcoming influencers of the country

19th Dec, Bengaluru : Renowned entrepreneur Nikhil Kamath, in collaboration with leading creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Kohli, and Nuseir Yassin, has launched the groundbreaking WTF Fund For Creators. This first-of-its-kind initiative aims to revolutionise the landscape for burgeoning talent, empowering the next generation of influencers.

Reflecting on the fund’s purpose, entrepreneur Nikhil Kamath emphasised, “The creator economy has experienced remarkable growth and the industry is only expected to grow further in the coming decades. The WTF Fund aims to bridge this divide by providing a platform, tools, and mentorship to enable creators to craft narratives that deeply resonate with audiences.”


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The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent. Entrants are invited to showcase their vision within a minute-long video, celebrating any facet of India they love, using their unique storytelling abilities. Participants are encouraged to bring forth stories about their city, culture , food, any aspect they feel is worth showcasing.  To participate, creators are encouraged to tag @nikhilkamathcio and @wtf_is_podcast while utilising the hashtag #WTFforCreators for a chance to win the ultimate creator kit. This comprehensive kit includes a mobile phone, tripod, lighting equipment, and essential tools necessary for a head start in the creator space. 50 people stand a chance to win the same.

For individuals seeking entry into the world of content creation without the means to produce a video from scratch, an alternative pathway is available. They can submit a compelling 300-word email to wtfis@nksqr.com, detailing their aspirations to step into the creator world. The top 25 entries will gain access to exclusive @nasdaily classes, offering invaluable learning opportunities.

Participants are encouraged to tag the panellists from Episode #13 on Instagram for enhanced engagement.

Deadline for submissions: January 15, 2024 | 8 PM

About the WTF Podcast

WTF Podcast, hosted by entrepreneur and philanthropist Nikhil Kamath, is a platform where friends and industry experts engage in casual yet intellectually stimulating conversations. This podcast delves into an array of timely subjects, spanning technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology, and beyond. Each episode is meticulously curated to provide valuable insights tailored to empower young entrepreneurs venturing into the business world.

Recognized for its quality content, WTF Podcast was honoured as one of Spotify’s top global video podcasts and hailed as the best podcast by Amazon Music.