The widely known fresh meat and seafood brand, Licious, has come up with another witty campaign that features the legendary actor Anil Kapoor. The latest campaign series focuses on the tantrums this brand has catered to over the years.

With this campaign series, the brand also sheds light on how it has been improving over the years with every ‘nakhre’ and meeting demands ever since.

This D2C brand’s quirky campaign ran across different platforms, gaining the utmost engagement with the actors aid and good marketing tactics.

Prashant Verma, chief revenue officer, Licious, said, “We at Licious understand that meat lovers have a lot of nakhre and choose only the best quality, and Licious attempts to go to lengths with its own nakhre through our processes.

“With this campaign, the brand aims to grow acquisition into the online category. We are stoked to continue our collaboration with Anil Kapoor for the latest campaign”, Verma added.

Conceptualised by Tilt Brand Solutions, the motive behind the campaign was to keep the customers reminded of the unmatched quality of the process that Licious provides, even on minimum orders.

Speaking on this, Adarsh Atal, creative executive director, of Tilt Brand Solutions, said,

“Across the series of films and the campaign amplification, we see Anil Kapoor urging people to experience what his standards are by using the Licious platform and imbibe these standards and nakhre in their own life too and hence our campaign tagline- Toh Licious ke nakhre aapke kab banenge?”