If there’s one thing Day 2 of Goafest 2025 proved beyond doubt, it’s that creative leadership is alive, kicking, and finally shaking off the dust of outdated frameworks. The session ‘WTF is Creative Leadership Now?’ was a shot of espresso for an industry that’s long debated whether creativity still sits at the center of modern agencies. Bobby Pawar reminded us that the CCO isn’t just a title — it’s a responsibility to agitate, inspire, and elevate.
Lulu Raghavan reframed the CCO as not just a creative brain but a culture driver, a business partner, and a beacon for brand vision. Meanwhile, Senthil Kumar and Sonal Dabral didn’t hold back — calling for a return to brave, gut-led storytelling and rejecting the trend of letting revenue and tech override creative independence. It was a message that felt less like nostalgia and more like a call to action: to put heart back into the hustle.
As the crowd leaned in, Rohit Ohri tied it all together with a powerful idea — that the best creative leaders today aren’t the loudest in the room, but the ones creating spaces where other voices thrive. At a time when every brand wants to be a content machine, Goafest reminded us that it’s not content but creativity — honest, disruptive, soulful creativity — that still holds the keys.
