India’s creative brilliance took center stage on Day 3 at Cannes Lions 2025, where Indian agencies landed an impressive four Gold Lions, in addition to a host of Silver and Bronze accolades. The victories not only elevate the nation’s standing in global advertising, but also reflect a bold wave of original thinking and storytelling excellence.
Three agencies played key roles in India’s triumphant haul:
Leo Burnett Mumbai led the charge, securing Gold in the Creative Data Lions for its data-driven “Gatorade Turf Finder” campaign—a project that blends smart analytics with immersive storytelling to connect sports enthusiasts with green spaces.
Meanwhile, the PR & influencer league witnessed twin successes, with two separate campaigns earning Silver—though the spotlight firmly remained on the standout Golds .
This flurry of awards brings India’s mid‐festival tally to four Golds, along with three Silvers and seven Bronzes, showcasing the scope and diversity of its creative output.
Leo Burnett’s victory in Creative Data isn’t just about visuals—it’s about insight. By leveraging real-world data to create Turf Finder, the campaign transformed passive information into meaningful connections, turning athletic ambitions into accessible community experiences. The judges recognized this as a textbook example of data meeting design.
India’s Silver Lions in PR categories further underscore the nation’s aptitude for strategic storytelling. These winning efforts demonstrate how well-crafted narratives can spark cultural conversations—even across digital platforms—reinforcing India’s growing mastery in reputation-building and influence.
The Cannes Lions stage is no easy platform—but India’s performance this year is a testament to how far its creative industry has come:
| Metric | Count (as of Day 3) |
|---|---|
| Gold Lions | 4 |
| Silver Lions | 3 |
| Bronze Lions | 7 |
| Total Metals | 14 |
This brings India’s total at Cannes to 14 metals, cementing its position as a powerhouse of multi-disciplinary creativity .
India had already made an early impact with several medals on Day 1, including one Gold and multiple Silver and Bronze which laid the groundwork for the current momentum. The Day 3 victories show that this is no flash in the pan—it’s a sustained movement where Indian teams are excelling in strategy, data, and brand storytelling across the board.
With yet another day of awards to go, all eyes are on whether India can maintain its streak—or even set a new national benchmark. The energy on the ground suggests that agencies are both hopeful and prepared, armed with fresh ideas built on clear strategic impact and creative courage.
