#RaiseTheCurveOfHappiness with Britannia Good Day

08 July, 2020 (Wednesday)

While we stay home and socially distanced in order to flatten the COVID-19 curve, our mental health and morale are taking a hit. The times are difficult and buried under the stress of it all, we sometimes forget to take a moment for ourselves and just enjoy the simpler things in life, we sometimes forget to smile and spread the joy.

Wunderman Thompson Created an inclusive and enlivening ad film for Britannia Good Day showing people of different ages, ethnicities, religions and social-strata raising the curve of happiness by spreading smiles. The ad is a part of Britannia Good Day’s proposition ‘#KhushiyonKiZiddKaro’ which aims at building a sense of optimism during these trying times with the message ‘some curves are better raised’, implying that something as simple as a smile can instil positivity in our lives.