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The pandemic brought by in Covid-19 hasnt been easy on any of us. The past year and a half has brought in tough times for the people and has essentially kept us on house arrest indefinitely. But as time passes by and countries are becoming more well-equipped to deal with the virus, theres another issue thats being risen - vaccinations. With many apprehensive and reluctant to take the vaccinations, MakeMyTrip has launched its new campaign to help remove those worries.
The new campaign "Make The Trip" serves as an initiative to urge people to go to vaccination centers and take their vaccines. The film shows two kids who eagerly want to go on a holiday and are trying to convince their parents. They even promise to do everything and be on their best behavior if it would convince the parents. Eventually, they agree and the kids reveal that they wanted to go to the vaccination center to get vaccinated in hopes that it would curb the cases.
Vipul Prakash, chief operating officer, MakeMyTrip said, “As travel opens up and the vaccination certificate gains more currency, the functionality will allow travellers to have quick access to the document at all times."
“The digital film is a plea from children to the ones eligible to take a vaccination shot at the first available slot to protect them and everyone around them – a trip that will help everyone to bring back safe and pleasant days soon. We can all do our bit by encouraging people around us to take a shot," said Sunil Suresh, group chief marketing officer, MakeMyTrip.
As part of Cowin integration, MakeMyTrip users can view the linked certificate offline and also schedule reminders for their second vaccination slot. The option to book slots on Cowin and to download the certificate for both, online and offline viewing will go live on the homepage of the MakeMyTrip app from 28 June 2021.