In a bold move to deepen its ties with global football culture, Budweiser has officially launched its FIFA Club World Cup 2025 campaign in India, setting the stage for what it calls a “Celebration in the Making.” With the world’s top football clubs gearing up for the historic tournament in the U.S., Budweiser is kicking off a parallel party in India—one that blends the energy of sport with the spirit of celebration.
While the FIFA Club World Cup is expanding globally, Budweiser’s strategy in India is hyper-local. The campaign aims to tap into the rapidly growing football fanbase in urban India. From college students to pub-goers and die-hard club loyalists, Budweiser sees India as a key market where football isn’t just watched—it’s felt. With the campaign, the brand isn’t just promoting a tournament; it’s offering fans an immersive experience that mirrors the excitement of being in the stadium.
At the heart of the campaign lies a cinematic film featuring high-energy visuals set to the legendary rock anthem “Thunderstruck” by AC/DC. Titled “ThunderBud,” the film captures the split-second thrill of a game-winning goal, synchronized with the crack of a cold Budweiser being opened. It’s a metaphor for the shared emotional high that fans feel—whether in a stadium in New York or a bar in Bangalore.
To mark the occasion, Budweiser has rolled out limited-edition FIFA Club World Cup packaging for both Budweiser and Budweiser Zero in India. These collectibles are designed with gold accents and sleek graphics that fuse football iconography with the brand’s signature bold aesthetic.
Across major cities like Delhi, Mumbai, Bengaluru, and Hyderabad, the company is planning interactive viewing zones, matchday events, and fan engagement activities. Bars and lounges will feature exclusive FIFA-themed Budweiser merchandise, giveaways, and football-inspired décor to turn every match night into a full-blown celebration.
Budweiser is also tapping into digital communities with its “Celebration of the Match” segment—a collaboration with FIFA that invites fans to vote for the most exciting in-game celebrations. These moments will be spotlighted across social platforms, with fan comments, reaction videos, and surprise drops all forming part of the interactive experience.
The popular “Bring Home The Bud” campaign is also returning, with Indian fans being promised free beer if their supported club wins the final. It’s a simple promise: you back your club, and Budweiser backs your celebration.
With nearly four decades of association with FIFA events, Budweiser is no stranger to football. But the 2025 campaign marks a new era—one where Indian football culture is being celebrated as part of a global stage. The brand is positioning itself not just as a sponsor but as a curator of unforgettable moments, aiming to make every goal and every cheer count.
As the countdown to FIFA Club World Cup 2025 begins, Budweiser’s campaign in India is more than a marketing initiative—it’s a movement. One that invites fans not just to watch the beautiful game, but to live it, celebrate it, and be part of a global wave of energy. With beer in hand and football on screen, India is set to join the world in one big celebration.
