National, 26th December 2025: This Christmas, Britannia Cake and Blinkit brought festive cheer to Mumbai with a delightful gingerbread house activation, turning the city’s Christmas celebrations into truly memorable moments. Rooted in warmth, indulgence, and the spirit of togetherness, the collaboration captured the magic of the season through a charming, larger-than-life gingerbread house that became a symbol of shared joy and festive celebration.
The activation took place on 24th December across Mumbai’s popular Christmas hotspots in Bandra – Carter Road, and Bandstand, bringing festive indulgence and celebration to the heart of the city’s Christmas buzz.
At the heart of the activation was creator Pranay Joshi, who led the activation by engaging the crowd through fun, interactive questions and festive conversations. Participants enthusiastically joined in, and enjoyed winning delicious offerings from Britannia’s wide range of cakes and adding a sweet touch to their Christmas celebrations.
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Combining the indulgence of Britannia Cakes with joyful engagement and festive surprises, the activation went beyond product sampling to create genuine moments of connection. For many participants, receiving a cake became a heartfelt reminder of the joy of sharing, togetherness, and the simple pleasures that make Christmas truly special.
Shekhar Agarwal, General Manager – Marketing for Cakes, Rusks and Croissants, Britannia said “Christmas is a time for warmth, togetherness, and sharing moments of happiness. With this festive activation alongside Blinkit, we wanted to bring the magic of Christmas alive through experiences that people could truly connect with. The gingerbread house and on-ground engagement allowed us to celebrate the season with our consumers in a meaningful way, while ensuring that the joy of Britannia Cakes could travel seamlessly from public celebrations into homes.”
Anish Shrivastava, Senior Vice President – Revenue, Blinkit, said, “Christmas is about celebrating small moments of joy with the people who matter most. Through this activation, we wanted to bring that festive warmth to the streets of Mumbai – pairing the indulgence of Britannia Cakes with Blinkit’s spirit of quick, joyful surprises. It was our way of making the season a little sweeter and more memorable.”
By blending storytelling with real-world interactions, Britannia Cakes continues to strengthen its role in making Christmas richer, warmer, and more memorable for everyone.
