The most controversial recent Indian ads that were backlashed
Indian media is filled with raging viewers every now and then as advertisers either support a negati...
Read MoreIndian media is filled with raging viewers every now and then as advertisers either support a negati...
Read MoreThere’s always one specific thing that the world suddenly revolves around. Since the past year...
Read MoreThe late 2000s were visibly dominated by BlackBerry. And although Apple was new to the market, it pr...
Read MoreIn a strange turn of events of last year, Dabur India’s coconut hair oil brand, Anmol Gold, wa...
Read MoreFor Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A ti...
Read MoreWhen ITC launched its then-new juice brand 'B-Natural,' they decided to target Tropicana and Real in...
Read MoreWhen Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and l...
Read MoreThe fight for dominance between these Horlicks and Complan began in the 1960s and has lasted ever si...
Read MoreIn February 2014, Cadbury’s wafer-chocolate Perk launched a commercial to promote their &lsquo...
Read MoreWhen you pair up brothers and businesses, it goes two ways. It's either the best combination or the ...
Read MoreApple and Microsoft's brand wars go way back to 2006 when Apple Inc. launched the controversial MAC ...
Read MoreThe war between Microsoft and Google Chrome has been going on in the tech arena for years on end now...
Read MoreIt's 2006 and you're in America. You need your daily fix of coffee before you head out to work. But ...
Read MoreBurger King and McDonald’s have been rivals in the fast food industry for the longest time and...
Read MoreMarketing has gotten very competitive in the digital world and advertising plays a significant role ...
Read MoreWhen markets get extremely competitive, brands tend to ambush their competition to establish their s...
Read MoreToday’s marketing space has become extremely competitive and ads have become increasingly aggr...
Read MoreWhen One Plus first launched in 2014, it was marketed as the flagship killer since it took on ...
Read MoreIn fiercely competitive markets, brands often take directs hits at their rivals to establish their s...
Read MoreWhen competition between brands intensifies, brands sometimes have to take direct swipes at their co...
Read MoreWhen the competition gets fierce, advertising by brands soon follows suit in interesting ways. Brand...
Read MoreIn an age where online shopping has become a need rather than a luxury, logistics companies hav...
Read MoreShopping online has slowly become a part of our culture because the ease and the myriad of opti...
Read MoreWhat happens when two of the biggest consumer good brands of the country lock horns with each o...
Read MoreWhen we talk about smartphone technology, people often get into the age old debate of whether A...
Read MoreThe Fierce game of advertising sometimes requires brands to take cheap shots and witty jabs at ...
Read MoreThrough the years, Burger King’s campaigns have been bursting with witty, outside the box...
Read MoreTOI and The Hindu take sly potshots at each other for keeping the spirit of marketing warfare alive....
Read MoreTo survive in the competitive space of fast-paced markets, brands need to be smart and think ou...
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