Who is the brand?
Guided by the philosophy of individuality and happiness, Eternz celebrates personal expression, offering jewelry that delights and resonates with every occasion. Inspired by the vibrancy of traditional bazaars, the platform brings that spirit of exploration online, blending craftsmanship, heritage, and technology into a seamless discovery experience. Hosting over 180 curated brands across fine gold, silver, demi-fine, and fashion jewelry , Eternz empowers customers to explore styles, metals, and price points without compromise.
With ambitious plans to expand its portfolio, Eternz is bringing global jewelry brands to India through its marketplace model, merging centuries of tradition with the future of self-expression and connection in jewelry . The platform will also launch offline experience centres where customers can see, feel, and try pieces before buying. Leveraging AI-driven curation, interactive visuals, recommendation engines, AR/VR try-ons, personalized storytelling tools, and community platforms, every visit is designed to feel curated, fresh, and joyful. Eternz isn’t just a marketplace, it’s a movement to reinvent how India discovers, shops, and connects with jewelry.
What is the brand’s core mission?
Eternz is building India’s largest marketplace for jewelry and watches, reimagining how Indians discover, trust, and experience jewelry. We are creating a transparent, tech-enabled, and curated ecosystem that simplifies discovery, elevates craftsmanship, and makes buying jewelry intuitive and confidence-led. At its core, Eternz honours the emotional value of jewelry, marking moments, identity, and memory through trust and thoughtful curation.
What is the size and strength of the company?
Eternz has scaled rapidly over a short period. In just one year, we’ve grown over 10x, from onboarding 10 brands to over 300+ curated jewelry and watch brands today. We operate with a lean, high-ownership team and a strong partner ecosystem, allowing us to move fast while maintaining quality, trust, and depth across categories. Today, Eternz is powered by a core team of 45 working across technology, category, operations, and brand.
What are the various product lines or categories the brand caters to?
Eternz spans the full jewelry spectrum, fine gold jewelry, silver, fashion and demi-fine pieces, lab-grown diamonds, and premium watches. The idea is not volume, but relevance. Whether it’s everyday wear, bridal, gifting, or statement pieces, we curate across occasions, styles, and budgets so customers can discover everything in one trusted destination.
What are some notable milestones or marketing campaigns the brand has executed?
Some of our most meaningful milestones have been platform-led rather than campaign-led, launching AI-driven discovery tools like Gift Finder, Virtual Try-On, Virtual Ring Sizer, and Swipe-based jewelry discovery, and scaling to over 300 verified brands while maintaining trust standards. Strategic partnerships, including our collaboration with Timex, also marked a key expansion into watches. Growth for us has always been anchored in product innovation and experience, not just visibility.
What makes this brand stand out from the rest?
Eternz stands at the intersection of trust, technology, and curation. We don’t believe jewelry discovery should feel overwhelming or transactional. Every brand on the platform is vetted, every product is transparent, and technology is used to enhance confidence, not replace craftsmanship. We are building a discovery engine, not a catalogue, and that shift fundamentally changes how consumers engage with jewelry.
What has been the biggest hurdle for the brand?
The biggest challenge has been changing long-held perceptions that jewelry is an “offline-only” category. Trust in this industry has traditionally been relationship-led. Our focus has been to rebuild that trust digitally through verification, hallmarking, transparent pricing, and immersive discovery tools, without losing the emotional depth that jewelry carries in India.
What are some of the key future goals or projects the brand is working towards?
Our focus is on scaling responsibly, deepening personalisation, expanding brand partnerships, and building hybrid discovery experiences that merge online intelligence with offline touchpoints. We’re also working towards growing Eternz 6x in the near term, with the long-term ambition of becoming India’s most trusted jewelry and watches destination, and eventually a global category-defining platform.
How has the company culture affected the brand’s overall performance?
Culture is foundational at Eternz. We started as a brand-obsessed platform, and that mindset has shaped everything, from how we curate to how we collaborate internally. There’s a strong sense of ownership, empathy, and clarity across teams. Because jewelry is an emotional category, that sensitivity shows up in our decision-making and in the care we take to protect quality while scaling. This high-trust, high-accountability culture has played out beautifully in the form of thoughtful, high-quality curation, sharper execution, and ultimately, stronger brand credibility.
What roles is the brand hiring for and how can candidates reach out?
We’re building teams across category management, data and analytics, design, and strategic roles that work closely with leadership. We look for people who are curious, hands-on, and excited about building a category from the ground up, and who understand that great brands are built at the intersection of logic and emotion. Interested candidates can reach out via LinkedIn or write in directly with a short note on why they resonate with Eternz and the problem we’re solving. (hiring@eternz.in)
