When it comes to conversations around men’s health and intimacy, most brands still tread carefully, hiding behind subtle messaging. But Bold Care has built its reputation on doing the exact opposite—confronting stigma head-on with boldness, creativity, and relatability. Now, the brand has raised the stakes yet again by teaming up with filmmaker Anurag Kashyap and comedian Samay Raina, creating a campaign that is as disruptive as it is refreshing.
The collaboration is noteworthy not just for the star power it brings, but for the voices chosen to tell the story. Kashyap, known for films that refuse to sugarcoat reality, brings an unapologetic rawness to the campaign. Meanwhile, Samay Raina, a stand-up comic loved for his sharp wit and unfiltered humor, injects relatability into conversations that many men often shy away from.
Together, they bridge the gap between seriousness and satire—making conversations about men’s wellness both impactful and approachable.
Bold Care has always positioned itself as more than just a healthcare brand. By consistently addressing issues like performance anxiety, sexual well-being, and overall men’s health, it has transformed into a platform that normalizes dialogue around subjects often dismissed as “taboo.” This campaign further cements that role by using culture’s most authentic disruptors to push the boundaries of conversation.
India’s younger audience is looking for brands that reflect honesty, courage, and a sense of humor in how they communicate. The Bold Care campaign strikes that chord perfectly: Kashyap represents uncompromising truth, while Raina ensures the message lands with lighthearted relatability. Together, they show that difficult topics don’t always need to be whispered—they can be spoken, laughed about, and understood without shame.
The partnership is more than just another marketing experiment. It’s a continuation of Bold Care’s mission to redefine men’s wellness in India, not as a private struggle but as an open, shared conversation. By tapping into pop culture icons who embody disruption in their respective fields, the brand ensures its message cuts through the noise and resonates with those who need it most.
With Anurag Kashyap’s unapologetic edge and Samay Raina’s comedic ease, Bold Care’s latest campaign is not just an ad—it’s a cultural moment. It proves that when it comes to breaking stereotypes, the brand doesn’t just participate in the conversation; it leads it
