In a first-of-its-kind collaboration, new-age nutraceutical brand Be. joins forces with Delhi’s popular all-day café The Grammar Room to launch a new menu of 7 collagen-infused beverages, marrying clean nutrition with culinary creativity. This debut café integration marks a significant milestone, as it brings its science-backed, beauty-from-within formulations into a much-loved lifestyle space.
As collagen-based beverages continue to trend globally, their popularity stems from a growing awareness of proactive skin care through nutrition. Each sip now delivers functional beauty. This collab isn’t just a beverage upgrade — it’s a cultural shift toward edible skincare, making collagen consumption chic, easy, and Insta-worthy. In an era where self-care is sacred, this integration reflects a new-age demand: beauty that fits into your lifestyle, not your cabinet. It’s time to glow from the inside out — one drink at a time. The future of beauty is now drinkable.
Collagen, a vital protein found in our skin, bones, and connective tissues, begins to naturally decline in our mid-20s, leading to loss of elasticity, fine lines, and dryness. Collagen supplements, especially those formulated for high absorption, are proven to enhance skin texture, reduce wrinkles, improve hydration, and support joint health. When consumed in beverage form, especially alongside nutrients that support collagen synthesis, the benefits are not only effective but also enjoyable.
The beverages feature two of Be.’s bestselling formulations:
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Be. Sexy Vegan Collagen – the only vegan collagen blend that’s clinically formulated with bioavailable plant nutrients to enhance skin structure, firmness, and glow, and is powered with 500mg glutathione
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Be. Sexy – a premium Japanese marine collagen, known to improve skin elasticity, texture, and hydration
The collagen-powered menu features:
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Be. Passionate – Tropical and tart, with a citrusy zing
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Be. Zesty– A refreshing classic with a functional boost
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Be. Healthy– A detoxifying blend with beauty benefits
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Be. Caffeinated– Rich, robust, and now rejuvenating
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Be. Caffeinated (Vegan) – Plant-based, creamy, and collagen-powered
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Be. Strong– Green, mean, and glowing from within
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Be. Glowing – Fruity, flirty, and fortified for radiance
Each beverage is infused with either Be. Sexy or Be. Sexy Vegan Collagen, depending on the drink’s base, creates a menu that is equal parts beautiful and beneficial.
“We wanted to reimagine how wellness fits into everyday culture. This collaboration is more than a drinks menu; it’s a movement. Collagen in your coffee or smoothie isn’t just smart, it’s the new sexy. We’re here to make feeling good look even better — one sip at a time. It’s where science meets culture, beauty meets convenience, and wellness becomes second nature” says the CMO and Co-founder of Be., Angela Toppo
“The Grammar Room has always been ahead of the curve with our menu offerings to give our patrons what they’re looking for. Wellness has now permeated every facet of our Be”.ing“ – pun intended – and our menus need to work double time. This collaboration with Be. is ideal to get us there, instead of a caffeine buzz you now get a post coffee glow! “ adds Tanya Bhardwaj, Chief Brand Officer and Co – Founder at The Grammar Room
The menu is available exclusively at The Grammar Room, Mehrauli and Gurgaon, starting 1st August 2025
