Tribes Communication brought home 1 Grand Prix, 5 Golds, 3 Silvers, 9 Bronzes and 8 Merits across diverse categories.
24th May, 2025: In a landmark moment for Indian creativity, Tribes Communication, a fully independent and homegrown agency, made a commanding mark at the 18th edition of Goafest 2025 — South Asia’s premier celebration of advertising and media. At the prestigious Abby’s One Show Awards, Tribes clenched 18 metals , exhibiting its bold vision, spirit, and ability to embrace new-age technology to stay ahead of the curve.
What makes this win truly historic isn’t just the wins, it’s the journey behind the agency. On a stage long dominated by global networks and traditional powerhouses, Tribes Communication rose as a bold symbol of the Atmanirbhar spirit , breaking barriers of category and convention. A non-traditional, creative origin Indian agency, has proven that ideas rooted in Indian culture, sharpened by local insight, and delivered with innovative precision can not only compete but lead the creative conversation on a global scale.
“We didn’t inherit a legacy—we built one, step by step, rooted in the soil of India. Every win is more than a medal; it’s a message—that creativity born from our streets, our stories, and our spirit can rise to any global stage. We are proudly Indian and fiercely Atmanirbhar—not just in name, but in everything we do. I’m proud that our clients and brands trust Tribes to set the pace, break through the clutter, and become one of the most disruptive, indigenous, and impactful voices in the industry.” said Gour Gupta, Managing Director & Chairman, Tribes Communication
The creative crown is no longer reserved in legacy. What started from a niche OOH arm to a pulsating headline-making Atmanirbhar force is carving a blueprint for the new wave of Indian creativity.
