Twitter has elevated Maya Hari as its new Vice President of Global Strategy and Operations. Recently, the company appointed Yu Sasamoto as Vice President for Japan, South Korea and Asia Pacific (JAPAC) region from May 1.

“I’m looking forward to bringing more people, communities, brands and partners to Twitter as we build on the incredible business momentum from Maya’s leadership across the region,” said Yu Sasamoto, VP of Japan and Asia Pacific, Twitter.

Yu has led Twitter Japan and South Korea for the past seven years and will now be responsible for Twitter’s advertising business across the JAPAC region, including Australia, Greater China, Japan, India, New Zealand, Southeast Asia and South Korea.

Hari will now lead a global team focused on customers and revenue product strategy, operations, innovation and automation to enable commercial and content partnerships efforts around the world.

“In my new role, I am excited to work with Yu and our other international leaders to grow our businesses around the world and find new opportunities for Twitter to serve the global public conversation,” said Hari.

Prior to joining Twitter in 2014, Maya spent over 15 years in the digital media, mobile and eCommerce industries across the US and in Asia Pacific for brands such as Samsung, Google, Microsoft and Cisco.

Recently, Twitter announced the appointment of Apurva Dalal as Director of Engineering in India, as the micro-blogging platform expands its engineering team in the country.