It’s the era of Digital Marketing. E-commerce platforms are now even more reliable than the traditional ways as more and more audience is driven by social networking platforms. The recently appreciated feature of in-app purchasing has brought social networking ads to arise.

Multiple ways of being more creative and efficient are something that most brands and digital agencies chase. To no surprise is the constant collaboration of brands with influencers. As their title suggests, with monetary or barter exchange, they influence their mass followers to incline towards the brand.