VAVO Digital launches its #InThisTogether campaign to create one month long positive interactions, activities, and content with its team and a pool of over 70 influencers from across the country. The objective of this socially driven campaign is to spread positivity in the current Covid-19 situation by streamlining all the hollow thoughts and idle energies that the people in the country are currently going through into something productive with the help of the specially curated interactive and engaging content by the team.

VAVO Digital being an influencer platform understands the immense power that optimistic and constructive engagement activities hold and the long-term effect these can create on the minds of the people. These engagements can help them to focus on hope amidst the hopelessness that the pandemic outbreak has brought in the lives of every Indian household.

Speaking on the idea and source of inspiration behind this campaign, Neha Puri, CEO & Founder, VAVO Digital said, “Watching news channels or scrolling through social media platforms have become extremely distressing owing to the immense pool of heartbreaking news available all over. Amidst all this negativity, we the team of VAVO Digital aim to provide an abundance of positive content to the viewers, so that they can get over all the mental stress and anxiety as a result of Covid-19. This month long campaign intends to curb the pessimistic environment around us and promote the spirit of hope.”

VAVO Digital strongly believes that this isn’t the time for marketing/advertising, this is the time to support, be brave and have faith. Hence, the #InThisTogether campaign will enable the viewers to get through their days in lockdown, keeping their minds off the negativity. The daily dose of events, discussions and content will help everyone to focus on the good, helping the viewers to change their perspective.

VAVO Digital is a community driven platform and everyone in the team unanimously believes in spreading positive social messages and bringing a change in the society. Therefore, after hours of brainstorming and discussions the team has brought together a range of activities such as fun and quirky tutorials, deep engaging conversations, informative content, live interviews and challenges which will be catered to the audience in order to have more meaningful and impactful conversations.