Bingo! Mad Angles has just dropped a flavour bomb so intriguing it needed India’s most iconic investigative team to decode it. That’s right , ACP Pradyuman and his trusted CID squad have reunited, not for a crime scene, but to crack open a culinary conundrum: the brand-new ‘Mystery Pickle’ flavour.
Imagine the scene: a suspiciously tasty new chip, an audience hooked by curiosity, and TV’s sharpest minds back on the case. Bingo! Mad Angles smartly weaves nostalgia and novelty by pulling ACP Pradyuman, Inspector Abhijeet, and Inspector Daya out of retirement — not to find a culprit, but to trace the origin of this tangy, spicy, lip-smacking mystery.
In the crowded world of masala, cheese, and classic salted, Bingo! Mad Angles throws a curveball. This isn’t just achaar as you know it. The flavour teases the familiar sour punch of traditional pickles while layering unexpected spices, turning every bite into a new clue waiting to be uncovered.
Much like CID episodes, each triangle-shaped chip is a mini mystery — sometimes sharp, sometimes subtly smoky, and always intriguing enough to keep snackers reaching back into the pack.
Pairing an iconic snack with India’s favourite crime-fighting team is more than nostalgia — it’s strategy. Fans who grew up watching CID remember phrases like “Daya, darwaza tod do!” and ACP’s famous “Kuch to gadbad hai.” Now, those catchphrases become part of a playful campaign, building suspense not around a crime, but around flavour.
This blend of pop culture and food taps into two timeless Indian loves: binge-worthy TV and bold, tangy snacks.
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Unexpected Storytelling: Using CID gives the launch a unique narrative, turning a new flavour into an investigation.
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Bold Indian Twist: Pickle flavours are familiar, but Bingo!’s blend promises something beyond the usual mango or lime.
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Nostalgia Factor: Fans get to see beloved characters back in action, but with a lighter, humorous twist.
With the launch of Bingo! Mad Angles’ ‘Mystery Pickle’, the brand doesn’t just serve a new chip — it serves an experience. ACP Pradyuman and team might be off the crime beat, but they’re right where they belong: cracking the case of what makes Indian taste buds tick.
If you thought your snacking routine had nothing new to offer, think again. The mystery is open, the chips are here, and once you taste them, the only crime would be stopping at one pack.
