Understanding The Basics Of Digital Marketing With FAQs

19 January, 2022 (Wednesday)

If someone had to put digital marketing into simple words, they would describe it as driving the right traffic to a website or a brand post. While doing so, or being introduced to the term, it is natural for some queries to arise. Luckily, we have enlisted some of the most common FAQs and have attempted to answer them in a simple manner. 

What is SEO?

Search Engine Optimization, abbreviated as SEO, is a marketing function wherein the optimum use of search engines take place. This means that the websites tweak their content in such a way that it looks the most relevant and hence are ranked the highest by the search engine algorithms. 

The most effective way to do so is by making use of relevant keywords, links and meta descriptions. 

Is a website really necessary? 

Why not! To gain the trust of any customer it is necessary to back them up with a page that would assure them. Being redirected to a more informative platform generally improves credibility and is a great way to improve brand awareness. Not only this, with the help of a website, a brand can interact and manage customers more efficiently and smoothly. 

How does a website help with sales?

Once the customers find a platform with detailed descriptions and enticing but realistic photographs, reasons to skip buying are eliminated. A website that allows smooth purchasing with easy steps is appreciated by the customers. Pop-up ads, special discounts and other such tactics encourage the customers to buy. 

Is re-purposing considered a part of Digital Marketing? 

Any function that triggers a customer to purchase is a part of digital marketing. With so much trending content that goes viral each day, it is very common to re-purpose a piece of content or a campaign to make it relevant according to the brand. However, pasting the original content directly is usually unappreciated. 

What differentiates Digital Marketing from Digital Advertising?

As the name suggests, digital marketing is done with the intention to grab the attention of a mass customer audience. Digital advertising takes place when the brand desires to encourage this audience into making an actual purchase. 

Now that the basic doubts and queries have been cleared, let’s start Digital Marketing and know how it really works!