Personal hygiene and sanitation aren’t given the attention they deserve. This attitude has led to the spread of several dangerous illnesses. Yet, these topics are brushed off as boring or unimportant most of the time. Certain aspects of hygiene like menstrual health are often a major taboo in several parts of the world. People talking about such topics have often been shamed as dirty and uncultured in society. Despite this, there are some bold heroes on social media that have brought the importance of personal hygiene into the light. Using social media as a platform to raise awareness, these brands have redefined how people perceive and tackle social challenges around personal hygiene. They have used creative and powerful content that has challenges aspects of society beyond just sanitation and personal care.