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Instagram outlines areas of focus for 2023!

Its been a big year for Instagram - it reached 2 billion users this year. Along with these milestone...

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Elon bans any account advertising other social media platforms on Twitter!

Right now’s the time to check your Twitter! If you havent seen Elons updated Twitter rules, yo...

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LinkedIn announces new set of features for better follower growth analysis!

LinkedIn is a platform that has been known for its formal approach but has been introducing newer fe...

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WhatsApp isnt just for messaging anymore with the Business Search feature for shopping!

Meta is constantly working towards improving the applications under it. Its primary focus is the ins...

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What to consider before signing the right Digital Agency for your brand!

For brands to flourish in the competitive digital marketing environment, even a little assistance fr...

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Instagram is glitching again! But how are people reacting this time?

Instagram is yet again in the light and not for good reasons this time. The platform yet again faces...

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WhatsApp to win the privacy controversy with their latest campaign

The controversy of encryption over WhatsApp is finally being pushed down for the best. WhatsApp has ...

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Will Instagrams latest tested Reshare feature be welcomed?

Instagram is an ever-prevailing social media platform that is constantly evolving into a better vers...

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Will Snapchats latest ‘Family Center’ feature for monitoring interactions receive a backlash?

After being developed for a couple of months, Snap, the parent company of the active social media pl...

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Remarkable Friendship Day Campaigns Of 2022 That Cherished All Aspects Of Friendship

No matter the age, friendship day has always been of tremendous significance and cherishes some of t...

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Top Blogs On Digital Marketing To Follow For insights In 2022

With countless introductions, digital marketing is an industry that alters its dynamics constantly. ...

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Twitters Long-tested Forecasting Tool Has Finally Released For Advertisers

Twitter has finally released its long-tested feature for advertisers. This latest feature under the ...

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Decentralised Social Media Networks To Take Over?

The introduction of Web 3 is prevailing over centralised social media platforms like Instagram and F...

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How The To Gain Optimum Reach From Youtube- The Hub Of Video Advertisement

YouTube has always been a favourable platform for creators trying to make it big. For a couple of ye...

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Snapchat Is The Newest Hub For Marketers in 2022

While many businesses opt for Instagram, Facebook and Linkedin, one such underlying medium in terms ...

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Discord Isn’t Just For Gamers! Learn How To Market Your Business On It!

Initially, Discord was only known as a prevailing platform for gamers. However, this has seen a chan...

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Rise of Finfluencers takes over BFSI Marketing

With the ever-increasing role of social media, another one has been dominating the field of influenc...

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‘Communities’ Connecting People Better Through WhatsApp

WhatsApp has decided to further increase the functionality of its chats, especially for group chats....

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Why Stealth Marketing is Beneficial and Cost-efficient

Stealth marketing is an amazing technique to create hype about a product or an event without making ...

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Latest Influencer Marketing updates from 2022

The impact of Influencer Marketing has already been commendable and is sure to increase in the comin...

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Key to confidence in Instagram stories and organic reach

Instagram stories have been a feature that is loved by the audience for years. When looking to pass ...

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Twitter spaces : To take your brand places

Twitter has been a prevailing platform for marketers for quite some time and till date continues to ...

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NFTs To Soon Have A Connection With Instagram, Confirms Zuckerberg

Keeping up with the pace of the Metaverse, social networking platforms are constantly promoting NFTs...

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Value Of Customer Insights Under Marketing

As the name suggests, the term customer insights refer to the information collected after assessing ...

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Product & Customer Marketing Terms Needed in 2022

A marketer comes across various marketing terms throughout their career. Some of these terms are mor...

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How Food Bloggers Are Benefiting From Digital Marketing

Food blogging, something that was initially considered a hobby, has transformed itself into a full-t...

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Common Mistakes In Digital Marketing And Solutions

The investments made by brands to promote their products via Digital Marketing is increasing by the ...

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Decoding Content Marketing With FAQs

While digital marketing and its success in it depends on several factors, the key aspect is always t...

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Why Affiliate Marketing Is Different From Digital Marketing

Marketing in any business is carried out by identifying the requirements of the customers and fulfil...

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Tata Coffee Grand Releases The Surprising Sound Of Pongal campaign

While the festive season is right around the corner, various brands have ticked their calenders and ...

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Why Marketing Varies Between Gen Z & Millennials

When someone mentions a change in the generation, the mind is instantly filled with all the differen...

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How To Ace A Business Plan For Digital Marketing Agency

When people try to come up with a business plan for the firm, they often face obstacles when trying ...

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New safety feature for Women is all set for 2022

2021 ended with the introduction of an exciting feature that shows great promise in terms of safety ...

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Answering FAQ’s of Email Marketing Campaigns

In the Digital era, Email marketing plays a very crucial role as it is adopted by almost every firm ...

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How artists are making money on Instagram

In this generation, Instagram has become as necessary as having a meal! Literally for some as they h...

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Major Risks Linked With Digital Marketing

The era of physical marketing has been entirely replaced with Digital means. This has enhanced more ...

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Tips On Successful Client Servicing In A Marketing Agency

When modern Marketing was not into the picture, management seemed much simpler as the basic nature o...

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Instagram- The modern way of turning Content into Rupees!

Social media has become an essential part of any commoners life. From the elite to the middle class,...

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Humorous Advertising Is Here To Stay

In hard times, there is usually a desperate need for something light-hearted to help forget other wo...

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Understanding The Basics Of Digital Marketing With FAQs

If someone had to put digital marketing into simple words, they would describe it as driving the rig...

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How Digital Marketing Actually Works

While considering Digital Marketing as the best source to advertise a business, one keeps in mind th...

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Start 2022 With These Revolutionary Digital Marketing Strategies

Hey, how did you get here? You might have stumbled across our name even on social networking platfor...

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Twitter Tests New Features For Better Privacy For Users

With privacy on the internet becoming a growing issue, Twitter has begun testing new options and fea...

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Instagram Launches Live Test Of Image And Video Uploads From Desktops

After a few months of development, Instagram will be launching a first live test to gauge the capabi...

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Facebook Introduces Reels, Audio Room On Its App

After the massive exposure Instagram’s Reels has enjoyed, Facebook is bringing Reels to its ow...

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Facebook’s New Independent Artist Programs To Help Unsigned Musicians Generate Income

Social media has become a great medium for many artists and creators to showcase their art and even ...

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Facebook Issues A Guide To Help Promote Growing LGBTQIA+ Businesses

Just because Pride Month is about to end doesnt mean our support and inclusion for the community sho...

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Snapchat Introduces New Initiative For LGBTQIA+ Members For More Inclusion

As the end of Pride month comes closer, Snapchat has come up with another way to ensure that the LGB...

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Facebook’s New Independent Artist Programs To Help Unsigned Musicians Generate Income

Social media has become a great medium for many artists and creators to showcase their art and even ...

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Instagram Launches Ads On Reels

After the growing popularity of Reels on Instagram, Facebook is expanding Instagram through ads...

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Spotify Joins Social Live Audio With Spotify Greenroom

Catching up to all the social media conglomerates that have jumped onto the social audio bandwagon, ...

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WhatsApp Appeases Users About Privacy With Their New Campaign

2021 hasn't been the most smooth-sailing year for WhatsApp with the app facing a severe backlash on ...

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Pinterest Pride 2021 Asks Users To Show Their True Colors, Adds Pronouns To Their Application

It is no secret that members of the LGBTQIA+ community have had their fair share of mistreatment in ...

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Facebook Introduces Smart Cropping Feature For Smarter Video Editing

After Facebook announced the testing of one of their potential features Smart Cropping (a new featur...

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Twitter Helps Newsletter Creators Further Monetize Posts Through ''Subscription Button''

With Twitter constantly finding new incentives to help creators monetize their accounts and posts on...

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Twitter’s Super Follow Blueprint Shows What The Feature Is All About

After Twitter announced the launch of its new feature- Super Follow- that would enable creators to m...

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Instagram’s New Affiliate Marketing Program To Help Creators Further Monetize Their Posts

In an announcement to help creators further monetize their posts on Instagram, the social media app ...

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Instagram Reverses Option Of Re-Sharing Feed Posts On Stories

In an attempt to stop users from re-sharing feed posts to Instagram Stories, Instagram was experimen...

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WhatsApp Plans On Launching Disappearing Mode, Multi-Device Support

In an interview with WABetainfo, Facebook CEO Mark Zuckerberg and WhatsApp chief Will Cathcart have ...

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Twitter Tests Full-Screen Ads on Fleets

Twitter has announced that it will start testing advertisements on Fleets, Twitter's take on Instagr...

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Twitter Gets Notice To Comply With The New IT Rules In 3 Weeks From Delhi High Court

After the big news of the Government blocking major social media apps such as Whatsapp, Facebook, In...

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ASCI Publishes Guidelines On Influencer Marketing

The advertising regulator Advertising Standards Council of India (ASCI) has released its guidelines ...

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PR Lessons To Learn From Past Disasters

A brand cannot function effectively without proper crisis management and proper PR. Public Relations...

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Facebook Releases Report On How Misinformation Is Detected and Action

The world of the Internet is no stranger to fake news and misconstrued information. With barrages of...

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Instagram Launches New Option To Hide Like Counts On Posts

After years of testing the ability for users to hide like counts, Instagram and Facebook users will ...

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LinkedIn Launches New Features To Increase Organic Content, Promotes Events

Being a marketer is difficult; marketers take on various responsibilities and clearly for them, time...

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Twitter Finds A New Source Of Income For Creators Through Ticketed Spaces Feature

In a new effort to help creators monetize their content, Twitter is in the process of launching thei...

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Google Makes Virtual Calls Feel Real With Project Starline

Because of travel restrictions and mandated office closures caused by the coronavirus pandemic, virt...

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Instagram Launches New Insight Metrics For Reels and Instagram Live

Instagram has added new Insights for Reels and Live to its Professional Dashboard, providing compani...

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Social Media Apps Facebook, Twitter, Instagram May Be Blocked After Implementation Of New IT Rules

Facebook, Twitter, and Instagram social media sites could potentially face a ban in India unless the...

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Impact Of Psychology Of Color On Marketing

In order to bridge the distance between marketing and their target groups, our minds create comparis...

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Pinterest Launches ‘Idea Pins,’ A Video First Function For Creators

Pinterest is expanding its reach into the artist community with the launch of "Idea Pins," a video-f...

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Facebook Launches Weekly Live-Stream Shopping Events For Beauty And Fashion Brands

With the launch of a new series called 'Live Shopping Fridays,' Facebook is taking the next step in ...

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Twitter Reportedly Working On A Premium Priced Version Of The App ‘Twitter Blue’

Twitter users will soon be able to have a new version of the app, Twitter Blue. A paid version, Twit...

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Evolution of Marketing Campaigns From The 90s To Today

The advent of the internet in the 90s changed the format of campaigns completely and marketing profe...

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Brands That Chose Collaboration Over Competition

Every brand in any industry or market is subject to competition, whether they like it or not. Compan...

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Relaunch of WhatsApp’s Private Policy May Soon Penalize Users For Not Accepting It

After Whatsapp launched its new Privacy Policy last year, it was met with much controversy questioni...

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Twitter’s Latest Feature ‘Tip Jar’ Complicates Payments For Users

Twitter's recently launched feature 'Tip Jar' sees itself in hot water. The feature was supposed to ...

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How Social Audio Is Changing Our Present

Ever since the pandemic has begun, there has been an apparent rise in the emergence of social audio....

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Twitter Amps Up Their Protection Against Offensive Comments Alerts

Twitter is no stranger to its users spewing hateful tweets and offending others, just recently it pe...

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Instagram Increases Its Accessibility To More Communities Through Its New Feature

In a major breakthrough for the deaf community, Instagram is becoming more accessible by coming out ...

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Instagram Takes On Rival Clubhouse With Their New Mute Feature

Instagram announced the launch of two new features on its application in an attempt to combat Clubho...

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Facebook Announces Creating Business Ads Using Whatsapp Tools

During the Q1 Facebook Earnings call, Mark Zuckerberg shared some exciting updates about their Whats...

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Apple Launches App Tracking Transparency In Their New iOS Update

Apple announced the launch of their new software update iOS 14.5 which has several novel features bu...

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How Influencers And The Public Are Helping People On Social Media

The country has seen some drastic changes this month. From the shortage of oxygen concentration and ...

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Twitter Announces Its New Feature ''Professional Profiles'' to rival LinkedIn

Twitter announced that it would be testing a new feature called ‘Professional Profiles.’...

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Facebook Tests Ads For Instagram Reel

Facebook has revealed that it is experimenting with targeting opportunities in Facebook In-Stream co...

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How Deepfakes Are Changing The Media & Advertising Industry

Deepfake has been gaining a lot of popularity in the past year. The term 'Deepfake' is derived...

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Facebook’s Latest Addition of Features To Make Social Media Convenient For Businesses

Facebook recently announced the addition of new features for its Business Suite management platform,...

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Business Cards That Definitely Got A Call Back

Despite living in the digital age, business cards haven't lost their significance. They still remain...

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McDonald‘s Enters The World of NFTs

McDonald’s France is the latest brand to join the ongoing NFT bandwagon. The past couple of mo...

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Reddit Reportedly Developing Clubhouse-like Audio Room

With audio social still gaining traction and providing more ways for users to stay connected during ...

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Facebook bids adieu to Facebook Analytics

Facebook Analytics served as a messiah for everyone using the social media app to conduct business, ...

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NFTs Made Simple

NFTs are having their moment as we speak and are currently becoming the next big thing in cryptocurr...

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LinkedIn Announces Its Audio Rooms

Clubhouse has been taking the world of social media by storm and has also coincidentally added Faceb...

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Instagram Announces Remix on Reels

2020 has been a big year for Instagram and by the looks of it, they're not backing down anytime soon...

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Cryptocurrency: the flourishing new indian asset class, cryptobiz exchange

With COVID-19 affecting major asset classes and traditional financial banks, the Supreme Court of In...

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KIKO TV announces “Deal of the Day Discount” and launches live-stream shopping experience for users

Mumbai, 3rd November 2020: KIKO TV, India’s first AI-based short video E-Commerce &a...

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How Facebook Shops Is Transforming Shopping Experiences

There’s no denying that the onset of Covid-19 has accelerated digital adoption by at ...

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Why is Buyer Persona important for Business Growth?

The success of every business depends on its customers. As “a satisfied customer is the ...

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Barc To Pause Audience Estimates (Ratings) Of News Channels

Genre Level Ratings, by State and Language to Continue In the light of the recent developments,...

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Introduction of cryptocurrencies as an asset class in India – B21 Invest

Covid-19 pandemic has drastically changed the finance industry. While assets like equity and traditi...

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Facebook Messenger Connect People with Watch Together

Facebook announced a new Watch Together feature for Messenger which will enable users to watch Faceb...

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YouTube Announces Shorts to Take on TikTok and Reels

After the rampantly growing popularity of the short video format, YouTube has also entered the fray....

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Facebook Creates a New Curated Experience for College Students

Facebook App announced the launch of Facebook Campus, a curated space for college students that stre...

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How Instagram is Shifting the Focus Towards Reels

With the massive popularity of Instagram’s short-form video format through, Instagram is pushi...

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Facebook is Testing Cross-Platforming Features for its Apps

Facebook is testing a new feature that will allow you to look at Instagram stories on Facebook. Your...

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Twitter Adds Sample Tweets for Trending Formats to Give Users More Context

Twitter’s trends can often be quite confusing and at times it can leave people scratching thei...

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Facebook is Working on Simplifying News Consumption

Facebook is testing a new tool that is supposed to enable users to access news content from their su...

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Google Meets Now Lets You Video Call From Your Home TV

Ever since the pandemic struck, working from home has become the new norm and this naturally means t...

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Shops on Facebook Platforms get an Overhaul with a Slew of New Options

Shops which was introduced on Facebook’s platforms back in May is now receiving a significant ...

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Facebook Pressures TikTok Yet Again with Testing of Short-Form Video Feed in India

TikTok has already been banned in India and is going through quite a controversial phase in the USA ...

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Twitter Changes How You View DMs from Users You Don’t Follow

Twitter is rolling out useful new additions to DMs on the platform. When you receive a DM request fr...

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Facebook’s New Page Follow Settings Give You More Control Over Updates

Facebook is working on new follow settings that enable users to have more control over the updates t...

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Twitter Gives Tweet Reply Control Access to All Users

Twitter announced that its new tweet reply control option will be rolled out for all iOS, Android an...

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Snapchat Introduces a Fun New Way to Express Yourself with Cameo Stickers

Snapchat had added Cameos back in December and it has now expanded upon it with amusing personalised...

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Snapchat is Boarding the TikTok Train With Music Snaps

Snap is working on a new way to add music within snaps to catch up to the rising notoriety of TikTok...

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Expression Empowering Photoshoot conceptualised by Gemius Design Studio for Jewellery by Raisin

The creative agency Gemius Design Studio has been churning innovative and inspiring content for...

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Workplace from Facebook Introduces New iOS Chat App and Dark Mode

The coronavirus pandemic has led to most people having to work from home in different capacities due...

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How to Up Your Hashtag Game on Social Media

Do you struggle to reach the right audience despite have great content? It probably has something to...

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Snapchat Rolls Out Closed Beta for Brand Profiles Built Around Creating Brand Experiences

Snapchat is testing a new closed beta feature called Brand Profiles. It will give users access to al...

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Kanchi Kamakshi’s Weaves of India Brings out Amazing Collaborative Art

A short while ago, a series of films proved that collaboration is the secret ingredient to creating ...

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Twitter Breached: Major Accounts Hacked for Bitcoin Scam

On Wednesday, the 15th of July in the USA, around 130 high profile Twitter accounts were hacked and ...

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New WhatsApp Feature will Allow Users to Share Catalogues and Chat with Businesses Using QR Codes

Whatsapp will roll out a new feature that will allow users to start chats with Business profiles usi...

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Snapchat Launched ‘Here For You’ in India for Mental Health Awareness

Mental health has become a growing concern around the world due to the COVID-19 pandemic lockdowns. ...

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YouTube’s New RPM Helps You Better Evaluate Earnings Based on Performance

YouTube rolled out Revenue Per Mile(RPM) to aid you in evaluating your earnings based on performance...

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Instagram Reels Released in India After TikTok Ban

The digital ban on China by the Indian government has led to a flood of new replacement apps in the ...

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Reliance Jio Launches its Zoom Clone Called Jio Meet

Since the outbreak of COVID-19, working from home has become the new norm and provisional workspaces...

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Facebook Partners with CBSE to Spur Digital Education

India has the second-largest internet market in the world and Facebook has further expanded its infl...

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Instagram is Now Testing a New Stories Feature

Instagram Stories have quickly become one of its most popular features with more than twice the user...

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Facebook Launches Avatars for its Apps in India

With increased activity on social media platforms due to the lockdowns, there is a demand for a more...

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TikTok First to Stop Working Among 59 Banned Chinese Apps in India

Amid the escalating military tensions between India and China at the Galwan River Valley, the Indian...

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Instagram’s TikTok clone ‘Reels’ Rolling Out in New Markets

Instagram’s TikTok competitor called ‘Reels’ is now set to roll out in Germany and...

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Unilever to Boycott Advertising on Top Social Media Platforms

Unilever, the multinational consumer goods company, announced that it will halt ads on the social pl...

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Facebook’s ‘Summer of Support’ Program To Train Businesses In Digital Marketing

With most people working from home due to the ongoing pandemic, Businesses have moved their marketin...

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Facebook Launches Forecast- A New Crowd-Sourced Discussion App

People love making predictions about the latest trends, events or the socio-political discourse and ...

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Spotify’s #PlayThis Twitter campaign by 22feet Tribal Worldwide trends globally at #5

Spotify India launched an inventive Twitter campaign #PlayThis on World Music Day. The idea was to l...

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Google Releases an AI-powered Pinterest-like App

Pinterest began to pique google’s interest when went from being a hub for artists and enthusia...

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LinkedIn to Launch its Version of Stories

After the success of the ‘stories’ feature on platforms like Instagram, Facebook, Snapc...

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Top Personal Hygiene Brands To Follow

Personal hygiene and sanitation aren’t given the attention they deserve. This attitude has led...

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Instagram to Re-evaluate Policies to Better Represent Black Voices

In the aftermath of the gruesome murder of George Floyd, an unimaginable number of people came toget...

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Top Real Estate Brands To Follow

With technology and architecture reaching new heights both literally and figuratively, the real esta...

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Instagram’s New Video Chat Rooms Feature Supports up to 50 People

Video calling apps gained a tremendous boost due to the outbreak of COVID 19. Zoom calls app receive...

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LinkedIn Is Testing A New ‘Current Status’ Feature

LinkedIn is working on a new ‘Current Status’ feature to give users the option to keep t...

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Twitter’s Launches Its Own Take On Stories Dubbed ‘Fleets’

Twitter has launched its own version of 24-hour ephemeral posts called ‘Fleets’ to rival...

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Facebook and Instagram Now Allow Business Profiles to Set Up Digital Storefronts

You can now browse and buy products directly from business profiles on Facebook and Instagram. Both ...

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5 More Mistakes To Avoid On Social Media

We decide to make another list of mistakes to avoid on social media. The significance of advert...

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5 Mistakes to Avoid on Social Media

Whether you love it or hate it, it is impossible to deny the significance of social media in ad...

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You Can Always Bank on These Brands for Fantastic Content

They make sure your cash is safe and easy to access whilst also aiding you in buying your favou...

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Stay Tuned With Your Significant Other

Facebook’s New Product Experimentation(NPE) team recently launched a platform called Tune...

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HouseParty App Connects People Amidst Quarantine Season

Houseparty, a social networking service that was launched by Life on Air, Inc. in 2016, is now ...

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Pandemic Survival 101: A Guide To Surviving COVID-19.

COVID-19(Corona Virus) has taken the world by storm and it seems like it is here to stay. In a ...

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Influencers Can Now Earn Through Instagram Directly

Instagram has finally decided to hop on the monetisation train for video content creators. Sinc...