Thermocool Home Appliances Ltd., a major cooling solutions producer, has announced its unique branding tie-up with the Vande Bharat Express running between New Delhi and Katra, along with a strategic display marketing initiative at Anand Vihar Railway Station. This marketing initiative reaches millions daily, reinforcing Thermocool’s position as a trusted household name in India.
This marketing initiative helps Thermocool Home Appliances Ltd. reach out to its customers in a unique manner by linking its brand with the fastest and most prestigious train service in India. The Vande Bharat Express, famous for its speed, comfort, and sleek design, aligns well with Thermocool Home Appliances Ltd.’s brand attributes of innovation, trust, and aspirational living. Alongside, the branding activity at Anand Vihar Railway Station helps reach thousands of passengers on a daily basis, offering a unique platform to connect with urban commuters and tourists.
Mr. Tushar Gupta, Director of Operations, Thermocool Home Appliances Ltd., said, “The spirit of innovation, comfort, and customer-centricity has always driven the journey of Thermocool. Our association with the Vande Bharat Express and Anand Vihar Railway Station branding provides us with a distinct platform to spread this message to millions of commuters and families in India.”
Founded by Mr Rajeev Kumar Gupta, Thermocool continues to champion innovation, quality, and customer trust with Saif Ali Khan as its brand ambassador. With his charisma, elegance, and pan-India appeal, Saif Ali Khan perfectly captures the essence of Thermocool’s vision of contemporary and aspirational lifestyles, which appeal to the brand’s target audience in a big way.
Mr. Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances Ltd., said, “By associating with one of the most iconic train services in India, we get to showcase Thermocool to a wide and interested audience. With Saif Ali Khan as our brand ambassador, we are confident that this campaign will help to re-emphasize our footprint in both the urban and rural markets and encourage consumers to associate Thermocool with quality, innovation, and reliability.”
The campaign’s integrated marketing effort brings together high-profile branding, influencer engagement, and experiential marketing to ensure the Thermocool message reaches travelers in an engaging, memorable way. By using both the Vande Bharat Express and the Anand Vihar Railway Station as touchpoints, the brand shows its commitment to reaching consumers on the move while also showcasing its innovative and reliable home appliances.
The branding campaign will reach thousands of passengers on a daily basis, ensuring that the promise of comfort, quality, and reliability from Thermocool is reinforced as it continues to expand its reach in the key markets.
