OnePlus India has introduced a visually breathtaking and emotionally rich four-part series titled “The Edge of Time”, featuring Masaba Gupta, Ranveer Brar, Shaaz Jung and Shakti Mohan. More than a brand campaign, this series acts as a cultural archive, capturing art forms, traditions and stories that are rapidly fading in modern India.
Shot entirely on the new OnePlus 15 using Dolby Vision, each film showcases how cutting-edge smartphone videography can preserve heritage with cinematic precision. The device’s advanced imaging capabilities, including a triple 50MP setup and high-frame-rate 4K recording , allow creators to document intricate textures, colours and motion with studio-grade clarity.
Masaba Gupta’s segment dives into ancestral dyeing and textile arts, focusing on craftsmanship that has been overshadowed by mass production. Her narrative is a tribute to artisans whose knowledge has been handed down through generations, yet now stands on the edge of disappearance.
Chef Ranveer Brar’s chapter journeys through India’s culinary traditions, dishes, flavours and techniques rooted in local history. His story emphasises how food is more than taste; it is memory, emotion and legacy.
Wildlife photographer Shaaz Jung brings viewers face-to-face with the fragility of nature. His film portrays the silent struggle of forests, animals and ecosystems that require protection now more than ever. It’s a poetic reminder of the delicate balance between human growth and the natural world.
In the final segment, dancer Shakti Mohan explores the evolution of movement, blending classical and modern styles to show how dance remains timeless even as it transforms. Her narrative celebrates discipline, expression and the resilience of performing arts.
Together, these four creators form a powerful collective voice. “The Edge of Time” becomes a reminder that technology can do more than entertain — it can document culture, empower creativity and preserve stories that deserve to be remembered.
With this series, OnePlus positions itself not just as a smartphone brand, but as a storyteller championing India’s artistic roots. It’s a campaign that feels soulful, purposeful and incredibly timely.
