- Democratizing access to premium global beauty brands for value-conscious, beauty-forward consumers across India
Bengaluru – September 11, 2025: Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of Korean skincare brands on its platform, including Faceshop, TirTir, Beauty of Joseon, K Glo, Soyaang, K Riot, Rom&nd, and Thank You Farmer, among others. As Korean skincare gains widespread popularity among digitally native, ingredient-conscious shoppers in India, these brands bring global beauty rituals closer to everyday routines.
The newly launched brands will be featured in dedicated storefronts on Flipkart, offering shoppers a wide selection such as K Glo’s performance-led range for radiant skin, Soyaang’s ingredient-driven formulations with Centella and snail mucin for a glass-skin look, and K Riot’s high-performance, affordable brightening solutions.
Kartheek Kanumuru, Senior Director, Beauty and Personal Care, Flipkart, said, “Korean skincare has rapidly gained popularity among Indian consumers who are increasingly prioritizing high-performance formulations backed by global beauty trends. At Flipkart, we have witnessed a growing demand for products that blend innovation, efficacy, and a deep-rooted skincare philosophy. With the launch of K Glo, Soyaang, and K Riot, we are excited to bring authentic, international skincare experiences to millions of our beauty shoppers across the country. This launch strengthens our commitment to offering trusted curation and expanding the spectrum of beauty discovery on Flipkart, reinforcing our position as the preferred destination for beauty enthusiasts.”
Ankit Agarwal, Founder & CEO, K-Riot, said, “Through our partnership with Flipkart for Korean Beauty, we are democratizing access to authentic Korean beauty ingredients in India using Flipkart’s far-reaching audience. Our data-driven R&D tailors each product to Indian skin needs, sourcing only genuine ingredients directly from Korea. Our affordable pricing makes it possible for everyone, everywhere to experience the magic of Korean beauty traditions without compromise.”
With this launch, Flipkart continues to strengthen its international beauty portfolio, making trending skincare innovations from across the globe more accessible to Indian consumers by democratizing price points and trending ingredients.
