-Shiseido’s new campaign spotlights regeneration, and the power of embracing every chapter of oneself — powered by the new Ultimune Power Infusing Serum
Shiseido, the iconic Japanese beauty brand, has unveiled its new and improved Ultimune Power Infusing Serum in the Indian market. The launch is accompanied by a striking new campaign film featuring the brand’s Indian ambassador and acclaimed Bollywood actress Tamannaah Bhatia.
The latest campaign film featuring Tamannaah marks a significant evolution in Shiseido’s brand storytelling in the country. Through this campaign, Shiseido highlights its philosophy of regeneration as a source of strength, confidence, and timeless beauty. With Ultimune, regeneration becomes a source of confidence, allowing one to transcend age and fully embrace who they are. With her radiant presence, Tamannaah embodies this philosophy, reflecting vitality, resilience, and the empowerment that comes from within
New ULTIMUNE Power Infusing Serum is the result of SHISEIDO’s world leading research on skin’s innate strength, which has been ongoing for over 30 years. This deeply hydrating aging care serum features exclusive patented Power Fermented Camellia+. Absorbing into 30 million surface cells, it strengthens skin’s moisture barrier and helps to slow the skin aging cycle and reduce visible aging signs. This powerhouse formula improves 11 signs of aging, including uneven skin tone, enlarged pores, wrinkles, and redness.
Kadambari Lakhani, CEO and Director, Baccarose Perfumes & Beauty Products Pvt. Ltd., says, “At Baccarose, we are proud to partner with Shiseido to bring the transformative Ultimune Power Infusing Serum to India. This launch not only introduces cutting-edge skin regeneration technology to Indian consumers but also underscores our shared vision of empowerment through beauty. With Tamannaah Bhatia as the face of Shiseido in India, this campaign celebrates confidence and the beauty of embracing every chapter of oneself.”
With this campaign and product launch, Shiseido continues to strengthen its presence in the Indian market, reaffirming its dedication to redefining beauty standards with science, artistry, and innovation.
The new Ultimune Power Infusing Serum is now available at Shiseido stores and leading retailers including Parcos, Sephora, Tira, Myntra and Shoppers Stop, starting at INR 6,500
