New Delhi, August 4, 2025: Medusa Beverages, one of India’s fastest-growing homegrown beer brands, today rolled out a fun and relatable Friendship Day campaign with a witty, slice-of-life story that toasts the spirit of real friendships. The campaign captures the essence of real friendships, the harmless pranks, the occasional misfires, and how a cold beer can smooth it all over.
The video shows four friends planning a surprise for their fifth friend. “Target has entered the building,” one of them says, as they prepare to smash a cake in his face. But the prank doesn’t go as planned. The friend is clearly annoyed, and things get tense until someone hands him a chilled Medusa beer. The mood lightens, and everyone laughs it off. The message is simple: “Dosti mein mazak toh chalta hai, par mazak kuch zyada ho jaye, toh fir Medusa chalti hai.”
The campaign connects with people who’ve been part of a joke that went too far or on the receiving end of one. It shows how real friends fight, forgive, and move on, often with a little help from beer.
Speaking about the campaign, Gaurav Sehgal, Vice President, Marketing, said, “Every group of friends has that one story: someone took the joke too far, someone stormed off, and then everyone made up like nothing happened. That’s what this campaign taps into. At Medusa, we’ve always believed that beer is more than a drink, it’s a social catalyst. With every campaign, we want to build a brand that’s rooted in shared experiences and built for today’s generation.”
True to its tone and as a brand that speaks Gen Z’s language, Medusa keeps things light, fun, and real, positioning itself as the beer that’s always there for the good times, the not-so-good ones, and everything in between.
