New Delhi, July 25, 2025: We’ve all been there, you’ve mashed bananas, rubbed onions, applied dahi-turmeric packs, and yet, the hair fall only gets worse. Clinikally, India’s leading destination for skin & hair health understands that struggle. With its latest brand film, “Nuskhon Ka The End”, the brand aims to put an end to the emotional spiral caused by well-intentioned but ineffective home remedies, offering expert-led, personalized solutions in their place.
Rooted in the insight that skincare and haircare in India are deeply emotional, shaped by home remedies, family rituals, and generational advice, the film pays homage to traditional wisdom while gently introducing a shift in perspective: your skin is unique, and so should your care be. Clinikally’s film delicately walks the line between tradition and science, showing that choosing dermatological expertise isn’t a rejection of familial wisdom, it’s a personal, informed act of self-care.
The film gracefully navigates the tension between cultural legacy and medical science. It doesn’t pit tradition against technology, but rather positions personalized, expert-led care as a form of self-love, not rebellion. In doing so, it empowers individuals to make informed choices about their skin and hair health without guilt, conflict, or disrespect.
“In every Indian household, every advice comes with care, from haldi in the kitchen to oil champis passed down through generations,” said Isha Godboley, Head of Brand Marketing, Clinikally. “With ‘Nuskhon Ka The End,’ we’re giving people the confidence to say, ‘thank you, but I’ll do what’s right for my skin’, in a way that honours tradition while embracing expert care.”
At the core of this campaign lies Clinikally’s long-standing commitment to bridging empathy with efficacy. As a brand built on science, Clinikally believes that the future of wellness lies in respectful disruption, making expert-backed solutions accessible while still acknowledging the emotional bonds we share with cultural rituals.
The film supports Clinikally’s broader goal of encouraging a shift from reactive, DIY skincare to proactive, science-based routines. By creating an emotionally resonant narrative that reflects the everyday experiences of navigating well-meaning but misinformed advice, the campaign inspires confidence in professional care and opens up space for thoughtful conversations around skin individuality and self-worth.
Watch the campaign film here: https://www.youtube.com/watch?
